Innovating Business Model in Higher Education Industry: A Platform-Based Approach in University Career Services
Lee, J. Y., & Patel, S. J. (2020). An innovating business model for the higher education sector: A platform-based approach to university career services. Industry and Higher Education, 34(2), 91–99. https://doi.org/10.1177/0950422219881069
Posted: 17 Jun 2019 Last revised: 18 Nov 2020
Date Written: 2019
Abstract
With a changing landscape of higher education institutions (HEIs), the authors explore the concepts of platform business model in the context of university career services. Through an inductive, in-depth case study of a HEI, this study analyzes how university career services can innovate and transform by operating as a platform business model. This study further highlights the following three elements of the platform business model that occur during this innovation: competitiveness, sustainability, and scalability. This exploratory research bridges the gap between HEIs and business by applying well-developed theoretical framework of platform business models to HEIs, specifically university career services.
Keywords: business model, innovation, higher education, career services, platform
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