Download This PaperMarketing Mix- An Area of Unethical Practices?
British Journal of Marketing Studies Vol.1, No.4, pp. 20-28, December 2013
9 Pages Posted: 10 Jun 2019
Date Written: December 2013
Abstract
In this paper we intend to develop the concept of ethic in marketing so the first section is concerned with presentation of the components of marketing and how each of them can subject of unethical practices. We try also to discuss some relevant issues related to the same. In the second section we focus on empirical study in order to show that many unethical marketing practices may be occurred especially which are related to pricing and advertising practices.
Keywords: Ethics, Marketing, Marketing Mix, Pricing, Advertizing, Unethical Practices
JEL Classification: M14, M31
Suggested Citation: Suggested Citation