Lean Internationalization: How to Globalize Early and Fast in a Small Economy

Technology Innovation Management Review, May 2017 (Volume 7, Issue 5)

7 Pages Posted: 11 Jun 2019

See all articles by Michael Neubert

Michael Neubert

EIM European Institute of Management

Date Written: May 31, 2017

Abstract

This study examines the early market internationalization of 32 high-tech startups that operate internationally from small and open economies. It uses a comparative cross-national multiple case study research design to explore how such startups may differ in their speed of internationalization. Based on interviews with the founders, the speed of early market internationalization in these startups increases significantly due to the application of lean market development processes. The findings provide a basis for developing propositions for further comparative studies focusing on the early and fast internationalization of high-tech startups based in emerging and developed markets. The study contributes to the literature on networks, internationalization, and international entrepreneurship.

Suggested Citation

Neubert, Michael, Lean Internationalization: How to Globalize Early and Fast in a Small Economy (May 31, 2017). Technology Innovation Management Review, May 2017 (Volume 7, Issue 5), Available at SSRN: https://ssrn.com/abstract=3394512

Michael Neubert (Contact Author)

EIM European Institute of Management ( email )

Malta

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