Engineering a Woman: Marketing Opportunities and Challenges

Abstract

There are severe constraints on women’s entry into higher levels of education and their work in senior professional and managerial jobs. For women in engineering education, support is crucial from the precollege level onward. In particular, female engineers’ parents tend to raise their daughters with fewer gender stereotypes and place greater weight on education and learning. The education of girls is vital not only on grounds of social justice but also because it accelerates a nation’s social transformation and human resources development. Studies have indicated that there is a strong correlation between female education and several developmental indicators, such as increased economic productivity, improvement in health, increased political participation, and effective investments in the next generation. There is also evidence that lower gender disparity in educational attainment for a developing country correlates with reduced overall income disparity in the society.

Keywords: Gender, Engineering, Higher Education