News Manipulation: Forgotten Accountability and Ethics in Indian Media

Abstract

India, the world’s largest democracy in the world, guarantees the freedom of speech and expressions. Recent examples of Media manipulation and spreading the fake news raised the ethical concern globally. Owned by the conglomerate is the most profitable industry making billionth in terms of the economy by sharing the content throughout the world. Internet usage allowed and enhanced the reach maximum audience from metro cities to remote location areas. Although Journalism ethics and codes are referred to in Indian mainstream media, most of the time news manipulation raises the ethical, systematic accountability and decision and protocols to the media industry. Today’s Digital technology equipped media has gradually adopted the editing tools from Cameras to editing machines. Digital technology enabled the newsroom to edit within fractions of seconds or in real-time