Strategic Management Application During the Entrance and Business Development in Foreign Markets – Kosovo Market Case

Abstract

FDI (Foreign Direct Investments) are very important for many businesses worldwide including Kosovo as a country which is seeking for foreign investors to get healed from distraction of the past. Due to the capacity and purchasing power it has, market of Kosovo can be attractive for small and middle businesses intending to invest. Best options prospering in this sort of market, similar to Kosovo market, is by building of partnership or emerging businesses between foreign investors and domestic businesses as the best alternative for both parties. I would stress out the Kosovo market has potential for foreign companies to use the strategic management in order to expand their businesses, in this case in close cooperation or any kind of partnership with local companies by using opportunity in doing business in the field of distribution, representation and sales. Foreign interested companies intending to invest in Kosovo can use the strategic management in the field of operation such are: Distribution – usage of distribution strategies by getting into the partnership with domestic companies, Representation – practicing strategic planning of products offering in partnership with local businesses, Sales – can be mingled experience of companies which operate in Kosovo with best practices from other markets. This combination can afford reaching strategy planes effecting on better sales and aligning the company politics for: Logistic marketing – appropriate for current market of operation, Storage of goods – using the warehouses of partners or distributors, Transportation – using the vehicles of transport that partners are working with according to the agreement between partners – investor and native businesses- about the obligation and expenses for goods transportation.

Keywords: Strategic Management, Investments, Distribution, Representation, Sales, Kosovo market