An Analysis on the Television Broadcasting Sector – The Impact of OTT Services: Are They Complementary or Substitutable?

Abstract

Many industries have undergone or are currently undergoing an inevitable digital transformation process due to various technological developments in the past few decades and the ensuing convergence of different services. The TV broadcasting sector is among the markets that are most susceptible to change in the face of revolutionary technological developments.

In light of the distinct approaches taken and perspectives displayed by different competition authorities, as well as the dynamics of the TV broadcasting sector and the consumers’ changing TV consumption habits, this article aims to explore the relationship between OTT services and the pay-TV sector, and seeks to demonstrate that they have indeed become substitutable with other traditional TV broadcasting methods.

Keywords: television broadcasting,OTT services, antitrust

JEL Classification: K21, L40