The Influence of Social Networking Sites on Student Educational Performance (A Study on Shah Abdul Latif University, Khairpur)

Abstract

This article investigate the influence of social networking sites (sns) on student educational performance. Structured questionnaire based on likert scale was used in business department of shah Abdul Latif University to gathered data from the sample of 165 undergraduates. Gathered data was examined through Quantitative method regression. Results demonstrate that social networking sites (SNSs) is positively and significantly influence the students’ educational performance and degree of significance is .008, but the influence of social networking sites(SNSs) on students’ educational performance is too much weak that is (.207). There may be other variables which influence students’ academic performance.

Keywords: social networking sites, student academic performance