Brand Name of Stock Company

Abstract

The paper is devoted to the analysis of features of the brand name of the stock company on the base of modern Russian legislation. The brand name of the joint-stock company must contain its name and an indication that the company is joint-stock. We considered the characteristic features of the license agreement. According to this agreement the transfer of not only the right to use the brand name but also other exclusive rights, for example: to a trademark, to a patent, production technology, etc. The transfer of the right to use the brand name is registered at the location of the joint-stock company. We made the conclusion requirement to the license agreement is directed on providing the proper quality of products manufactured under the brand name of a joint-stock company (holder of rights), and the joint-stock company issuing a license to use its brand name is responsible for the quality of products manufactured by the organization receiving such right jointly with this organization.