Digital Marketing and its Techniques for Online Businesses

Abstract

Digital marketing is how to present a business case for increasing your online activities, and the benefits of doing — Sell, Serve, Speak, Save and Sizzle. Website for a business is a need of an hour as the marketplace migrates into the electronic marketspace and the way through which we communicate and reach to the audience from it is digital marketing. Internet is continuing to grow swiftly and seamlessly across borders and into an online world already inhabited by over three billion customers. Giving its scale and the benefits it offers to these customers and businesses, which is a big benefit for the future of all businesses. It also gives excellent opportunities to enter and grow a business. This study shows how digital marketing is widely used in marketing space which is more targeted, interactive and measurable. It emphasizes Internet marketing techniques, such as search engine optimization (SEO), search engine marketing (SEM), and link building. Not just limited to internet it has swollen to non-Internet channels that provide digital media, such as short messaging service (SMS), multimedia messaging service (MMS), call-back and on-hold mobile ring tones, e–books, optical disks and games. The study explores the different types of digital marketing techniques such as SEO, SEM, SMM, PPC, Affiliate Marketing, Email Marketing, Content Marketing. It also gives digital marketing tips for businesses.

Keywords: Digital Marketing, SEO, SEM, SMM, PPC, Affiliate Marketing, Email Marketing, Content Marketing

JEL Classification: M