Geographical Indication Commercialisation Policy through Tourism Sector on Economic Prosperity

Abstract

Implementing Geographical Indication (GI) through the tourism sector has great potential to support a region's economic prosperity. IG commercialization efforts in shaping consumer perceptions by associating products with geographic regions and highlighting the authenticity and traditions associated with the region of origin can influence consumer choices and decisions. This research aims to analyze and examine: (i).

Keywords: Geographical Indications, Tourism, Economic Prosperity, SEM, PLS