Consumer Retention Policies Followed by Telecom Companies- A Post Jio Scenario

Abstract

In present times, there is a competition in every field or every sector. As a result, it is essential for the organization to maintain its good brand image. In respect to this, the organization always tries to attract or retain the customer towards their brand and services by increasing their selling activities which make a direct or indirect impact on their growth and expansion in a competitive market. While dealing in a global market, there are various factors such as internal factor or external factor highly affect the operational activities that are adopted by the telecommunication companies. To make focus on internal factors; it includes the employer's policies, procedures, rules, regulations, and an organizational culture that is the impact on the organizational operation activity inside the working place. On the other hand, an external factor includes technological factors, social factors, political factors, legal factors and so on. In respect to this, the customer is an important factor that highly affects the growth of any organization. Customer is defined as the king of the market and also known as the Black hole because it is not an easy task to understand the need and demand of the customer. In telecommunication sector, there are various service providers such as Airtel, Vodafon-Idea, BSNL, Jio available in the market that are using various policies to retain their customers.