Download This PaperThe Product View and its Impact on Supply Chain Excellence
Proceedings of the First International Conference on Best Practices in Supply Chain Management, Bhubaneswar, India, November 22-23, 2012, 655-657
6 Pages Posted: 27 Apr 2020 Last revised: 23 Feb 2023
Date Written: 2012
Abstract
The process of delivering goods and services better, faster and cheaper sounds simple but can sometimes be unpredictable and lead to shortages or surpluses. Over the past two decades, the supply chain journey has evolved through a number of distinct phases along with a shift in power from suppliers to customers. Over the course of this evolution, supply chain professionals have expanded their perspective and philosophy from an inventory-centric view in the 1980s to an order-centric view in the ’90s to a product-centric view today. As product lifecycles shrink, innovation has risen to the top of the CEO agenda. But product innovation cannot meet the business objectives of lifecycle profitability without supply chain process considerations.
Keywords: Operations Management, Dynamic Analysis, Supply Chain Management, Production Management, Business Economics, Supply Chain Trends, Product Evolution, Product View, Product-Centric View Operations Management, Dynamic Analysis, Supply Chain Management, Production Management, Business Economics, Supply
JEL Classification: C61, M11, M20, C10
Suggested Citation: Suggested Citation