Promoting Politics As Way of Existence in Contemporary European Media

Moraru, Victor

Promoting Politics As Way of Existence in Contemporary European Media

Promoting Politics as a Way of Existence in Contemporary European Media. In: Societate și Politică = Society and Politics (Arad), Vol. 9, Nr. 2(18), P. 35-42, 2015

8 Pages Posted: 28 Apr 2020

See all articles by Victor Moraru

Victor Moraru

Academy of Sciences of Moldova; Moldova State University

Date Written: 2015

Abstract

The article focuses on the promotion paradigm in media activity, it examines various aspects of the concept of promotion, and presents the accumulated experience of the Moldavian and Romanian media in the coverage of the political process through the comprehension of promotion as the primordial current function of media institutions. The paper looks at the peculiarities and the consequences of the promotion process, interpreting it as an expression of the increasing media intrusion into the political domain. A thorough examination of the evidence reveals that the ruling class manages to keep its functions in front of the expanded media power.

Keywords: Democracy, Political Communication, Mass Media, Promotion, Media Power

Suggested Citation: Suggested Citation

Moraru, Victor, Promoting Politics As Way of Existence in Contemporary European Media (2015). Promoting Politics as a Way of Existence in Contemporary European Media. In: Societate și Politică = Society and Politics (Arad), Vol. 9, Nr. 2(18), P. 35-42, 2015 , Available at SSRN: https://ssrn.com/abstract=3567568