What Do Online Listings Tell Us About the Housing Market?

42 Pages Posted: 14 May 2018 Last revised: 15 Nov 2021

Date Written: July 6, 2021

Abstract

Since the Great Recession, central banks and macroprudential authorities have been devoting much more attention to the housing market. To properly assess trends and risks,
policymakers need detailed, timely and granular information on demand, supply and transactions. This information is hardly provided by traditional survey or administrative data. In this paper, we argue that data coming from housing sales advertisements (ads) websites can be used to overcome some existing deficiencies. Using a large dataset of ads in Italy, we provide the first comprehensive analysis of the problems and potential of these data. We show how machine learning tools can correct a specific bias of online listings, namely the proliferation of duplicate ads that refer to the same housing unit, increasing the representativeness and reliability of these data. We then show how the timeliness, granularity, and online nature of these data make it possible to monitor in real time housing demand, supply and prices.

Keywords: big data, machine learning, housing market

JEL Classification: C44, C81, R31

Suggested Citation

Loberto, Michele and Luciani, Andrea and Pangallo, Marco, What Do Online Listings Tell Us About the Housing Market? (July 6, 2021). Updated version of Bank of Italy Temi di Discussione (Working Paper) No. 1171, Available at SSRN: https://ssrn.com/abstract=3176962 or http://dx.doi.org/10.2139/ssrn.3176962

Michele Loberto (Contact Author)

Bank of Italy ( email )

Via Nazionale 91
Rome, 00184
Italy

Andrea Luciani

Bank of Italy ( email )

Via Nazionale 91
Rome, 00184
Italy

Marco Pangallo

CENTAI Institute ( email )

Corso Inghilterra 3
10138
Torino
Italy

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