Download This PaperGoogle: Friend or Foe of Ad-Financed Content Providers?
5 Journal of Media Law (2013) pp. 14-30
23 Pages Posted: 8 May 2020
Date Written: March 1, 2013
Abstract
The more content provided to Google by publishers, the more attractive the search engine becomes. However, the more content is consumed on Google, the less traffic reaches the content providers. But blocking the content for Google is not an option for content providers either. Antitrust authorities or the legislator will have to intervene in the end. This article examines the underlying tensions between Google and providers of premium content such as news, images and videos and outlines possible regulatory instruments to address the conflict.
Keywords: Google, search engines, competition, antitrust, copyright, advertising, network effects
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