Download This PaperOtomotiv Sektörünün Dünyadaki ve Türkiye’deki Değişimi (Change of the Automotive Sector in the World and in Turkey)
Ordu University Journal of Social Science Research, 7(3), 685-695, November 2017
11 Pages Posted: 8 Jun 2020
Date Written: November 13, 2017
Abstract
Turkish Abstract: Değişen çevre koşulları ve bilgi teknolojilerinde yaşanan gelişmeler otomotiv sektöründe şiddetli bir rekabete yol açmıştır. Bu değişim otomotiv firmalarının ve lider otomotiv üreticisi ülkelerin faaliyetlerini gözden geçirmesine ve radikal kararlar almasına neden olmuştur. Türkiye otomotiv endüstrisi de bu değişimden etkilenmekte ve gelişmektedir. Bu çalışmada, son yıllarda yerli otomobil üretme çalışmalarına hız veren Türkiye’nin, otomotiv sektöründeki gelişimi ve değişimi ile dünya otomotiv pazarındaki gelişmelerin Türkiye üzerindeki etkileri ve Türk halkının otomotiv pazarındaki satın alma tercihleri incelenmeye çalışılmıştır.
English Abstract: Automotive firms have become one of the world's leading industries in the sectoral sense by accelerating change and development-oriented studies against the changing environment conditions and developments in information technologies. In this article, the situation analysis of the automotive sector was tried to be presented by 2017, and with the historical development of the sector, an attempt was made to reach a general picture in terms of production, sales and firm in the world and in Turkey.
In this article, it has been tried to show the status of the 9 countries that have automotive production all over the world and their companies in terms of sales, profitability, brand value and company size. In addition, it has been tried to explain briefly how the world automotive industry develops, which phases the automotive industry in Turkey has survived to date, and in which stages it has reached today.
It has been tried to put forward the situation of automotive production globally and the change in recent years as a result of the fact that the Asia-Oceania region, led by China in automotive production, has left Europe and the US as sectoral size.
This study, which also shows that the countries of origin of automotive manufacturers belong to the biggest economical countries of the world at the same time, also included a short sales-oriented review of the Turkish market.
Examining the Turkish automotive industry in terms of retail sales in 2016, the German dominance in sales was noteworthy despite the Japanese superiority in production on the market, which was weighted by German, French, American, British and Japanese firms.
The study also tried to provide information on the import-export situation in the Turkish automotive market, the performance of the companies producing in Turkey, and the automotive consumption habits of Turkish consumers.
It has become clear that the Turkish automotive industry has a very important mission in Turkey's exports and that it is the leading sector in terms of exports. Turkey, which is Europe's largest commercial vehicle producer, is engaged in foreign investment-oriented production in terms of the general automotive sector. The proportion of production to sales in the domestic market remains relatively low. Considering that 77% of the automotive products produced in Turkey are exported, it is observed that imported products dominate the domestic market, companies producing in Turkey have to develop new policies for the internal market and benefit from production advantage.
In addition, the study concluded that the political problems between Turkey and leading European countries such as Germany, France and the Netherlands did not reflect on automotive sales and that automotive consumers did not create a national reflex in their consumption preferences.
In recent years, the development of the Turkish automobile industry has accelerated its efforts to produce domestic automobiles, and the effects of the developments in the world automotive market on Turkey have been examined. It is emphasized that the Turkish people should develop national sensitivity about their preferences for purchasing automotive products and Turkey should take advantage of the social synergy in branding as soon as the domestic automobile manufacturing and branding project becomes a national issue.
Note: Downloadable document is in Turkish.
Keywords: otomotiv, otomotiv sektörü, yerli otomobil, otomotiv üreticileri, otomotiv pazarı, automotive, automotive sector, domestic automobile, automotive manufacturers, automotive market
JEL Classification: D04, L11, L16, M10, M11, M16
Suggested Citation: Suggested Citation