Download This PaperInfluence of Strategic Change Management Practices On Performance of Oil Marketing Companies in Kenya
American Based Research Journal, Vol. 7 Issue 04, April 2018
11 Pages Posted: 12 May 2020
Date Written: 2018
Abstract
This study aims to investigate the influence of strategic change management practices on performance of oil marketing companies in Kenya. The independent variables were changed leadership and stakeholder engagement. The study was anchored on a descriptive research design. The population of the study comprised of 550 employees of Olympic petroleum limited. The simple random technique was used to select a sample, 83 employees. Primary data was collected through a structured self-administered questionnaire. Data collected was coded, verified for completeness and accuracy data were analyzed using a quantitative approach to derive descriptive statistics/outputs. The study used the Statistical Package for Social Scientists (SPSS) to generate reports and the descriptive statistics for various variables in the study. The findings showed that leadership has a positive and significant influence on the firm performance (β1 = 0.265, p-value = 0.023). In addition, the findings revealed that stakeholder engagement was shown to have a positive and significant influence on firm performance (β2 = 0.293, p-value = 0.008). Thus, the study concluded that stakeholder engagement and leadership are key determinants of Performance of Oil Marketing Companie.
Keywords: Leadership, Stakeholder Engagement, Oil Marketing Companies, Performance
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