Rethinking of Consumer's Litigation in Unfair Competition

Alsamhan, Eyad

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Rethinking of Consumer's Litigation in Unfair Competition

Journal of Sharia & Law; Jan2019, Issue 77, p105-136, 32p

32 Pages Posted: 14 May 2020 Last revised: 28 Oct 2022

See all articles by Eyad Alsamhan

Eyad Alsamhan

Independent

Date Written: January 1, 2019

Abstract

This article looks at unfair competition lawsuits from the perspective of litigation, rather than from the subjective study of this field. This study presents a contribution to the field of consumer services law in unfair competition acts by involving consumers in this lawsuit. The consumer’s interest is prioritized and qualifies consumers to act as a litigant in unfair competition acts, which traditionally were only concerns held by the competitor's undertaking trade. This study exhibits European practice and elaborates on their application in Jordan, which serves as an example of countries who lack national consumer’s protection legislation.

Keywords: CONSUMERS; ACTIONS & defenses (Law); UNFAIR competition; CONSUMER behavior; LEGISLATION

JEL Classification: K1

Suggested Citation: Suggested Citation

Alsamhan, Eyad, Rethinking of Consumer's Litigation in Unfair Competition (January 1, 2019). Journal of Sharia & Law; Jan2019, Issue 77, p105-136, 32p, Available at SSRN: https://ssrn.com/abstract=3578626