Download This PaperStudents as Responsible Consumers - Agents for Social Change
Singh, Narendra and Gupta, Karnika (2011), "Students as Responsible Consumers - Agents for Social Change", HSB Research Review (Haryana School of Business, Guru Jambheshwar University, Hisar, Haryana, India), Vol. 2, No. 2, pp. 69-75, July-Dec. (2011).
7 Pages Posted: 20 May 2020
Date Written: December 31, 2011
Abstract
The study presents the findings of socially responsible consumption behaviour assessed on a regional sample of one hundred student-respondents; using Socially Responsible Consumption Behaviour (SRCB) Scale; developed from literature, modified to suit Indian conditions. In the article, statistical techniques of Mean comparison, Regression Analysis and ANOVA are applied to find the determinants of socially responsible consumption behaviour and socially responsible consumers. The study attempts Academic Intelligence and Civic Sense as SRCB determinants; thus fills the knowledge gap in literature as no study in the past has utilized the two as behavioural determinants. The results for Place of Living, Academic Intelligence and Civic Sense are found to be significant.
Keywords: Socially Responsible Behaviour, Sustainable Development, Globalization, Determinants
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