Download This PaperA Study on Key Success Factors of DTH Services in Selective Cities of Gujarat
Radix International Journal of Economics & Business Management, October 2013, Volume 2, Issue–10
7 Pages Posted: 23 Jun 2015 Last revised: 20 Apr 2020
Date Written: November 26, 2013
Abstract
DTH is one of the fastest growing industries in today’s era. There are various big players already in the DTH industry like Reliance [Reliance Digital TV], Sun Network, TATA SKY, Airtel [Airtel Digital] etc. The basic objective of the study is to know the preference and satisfaction level of consumers regarding DTH services and find out the reasons behind the success of DTH Industry in major city. Here researchers collect primary data of users of DTH services at different cities of Gujarat through surveys where both open & close ended questionnaire where used. Some of the key findings are Picture quality and Network consistency are extremely important parameters while Monthly charges, Channel packages offered and customer care services are less important in the mind of consumers. Majority of the respondents would like to recommended others regarding DTH services which is considerably one of the major key success factor for DTH industry.
Keywords: Consumer Behavior, DTH Services, Entertainment Industry and Consumer perception & Satisfaction.
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