The Virtual Reality and Hard Data of Successful University Start-Ups that May Succeed….Or Not!

les Nouvelles - Journal of the Licensing Executives Society, Volume LV No. 2, June 2020

7 Pages Posted: 29 Jun 2020

See all articles by Madelein Kleyn

Madelein Kleyn

Stellenbosch University - Innovus Technology Transfer; Independent

Date Written: April 22, 2020

Abstract

University technology start-up companies have the advantage of kick-starting their business with valuable intellectual property assets, a privilege very few start-ups have. In all other aspects, university start-ups are faced with the same challenges any start-up would have, and probably have the additional disadvantage that very few professors are born businessmen.

It is important for any start-up to have at least two essential strategies in its management portfolio: (1) a risk management plan that considers scenarios of liability, both financial and potential legal consequences for the business, especially in the early stages, and (2) an IP strategy ensuring ownership, proper exploitation and management of the valuable assets, whether they are trade secrets, know-how, copyright or any of the registered IP rights.

Keywords: Virtual Reality, University technology, start-up companies, risk management plan, IP strategy, IP rights

Suggested Citation

Kleyn, Madelein, The Virtual Reality and Hard Data of Successful University Start-Ups that May Succeed….Or Not! (April 22, 2020). les Nouvelles - Journal of the Licensing Executives Society, Volume LV No. 2, June 2020, Available at SSRN: https://ssrn.com/abstract=3583021

Madelein Kleyn (Contact Author)

Stellenbosch University - Innovus Technology Transfer ( email )

PO Box 602
Somerset Mall, Western Province 7137
South Africa
+27828040329 (Phone)

Independent ( email )

United States

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