A Study on Effectiveness of Branding Activities on Customer Awareness

Abstract

This study is undertaken to assess the effectiveness of branding activities following by the Gokak Textiles Mills Ltd., and its effect on customer awareness about the products produced by the Gokak Textiles Mills Ltd is vital in this research. To collect the primary data self-employed questionnaire was followed. Non-probabilistic convenient sampling method was followed to select 100 customers. Pearson’s correlation and ANOVA was employed to thorough SPSS 20.0 to analyze and interpret the data. It has been found that as an increase in the branding activities leads to an increase in the customer awareness.