Download This PaperCSR of MLM Companies in Odisha: Vestige a Case Study
IJRAR June 2019, Volume 6, Issue 2
12 Pages Posted: 21 May 2020
Date Written: June 2019
Abstract
The multi level marketing system of business operation is the style of next generation business, where the personal references are the base of the business networking. The moral, ethics, commitment, and motivation are the key tools of growth of personal growth and business growth. The growth of business appears ethically, irrespective of many frauds, misrepresentation of business plans. The tail of network system became the survivor whereas the few heads are only successful. The case study is being done to investigate the corporate social responsibility of MLM companies in Odisha. Although the MLM companies are performing CSR as per the guidelines, which justifies the same is not missing in the society.
Keywords: CSR, MLM, direct marketing, motivation, fraud, health care, wealth care
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