Download This PaperThe Making of the High-Growth Business Technology Conference 2019: Reengineering Conference Delivery to Maximize Impact
les Nouvelles - Journal of the Licensing Executives Society, Volume LV No. 2, June 2020
7 Pages Posted: 29 Jun 2020
Date Written: April 24, 2020
Abstract
Conferences are a very traditional way to stay up to date in a certain field or industry, but are less popular for smaller and younger enterprises and their management. The huge success of the High-growth Business Technology Conference 2019, organized by LESI and the EPO, was based on an extensive re-engineering of how conferences ought to be delivered.
The key goals of the re-engineering were inclusion (attract IP professionals as well as high-growth business decision makers), efficiency (minimize the time at a conference but maximize the outcome), learning (provide original content from top speakers and trainers), implementation (ensure learnings can be applied in the organizations of participants) and networking (enable networking also for those not so networking savvy).
The tools used to achieve the key goals were a dual track system (one track for IP and one for business), conference and training day combination (only one day of conference followed by one day of in-depth training sessions), short and crisp sessions (shorter presentations focusing on key messages), meet-the-speaker opportunities for participants, summary slides (one summary slide at the end of each session), summary videos (short, two-to three-minute summary videos of selected speakers for recall at home), speed networking (structured get-together), and IP Clinics (IP specialists providing one-on-one input for participants).
Keywords: business technology conference 2019, conference, technology, LESI, EPO, IP Professionals, networking, IP Clinics
Suggested Citation: Suggested Citation