How Digital Innovation and Dynamic Organization Concept Can Help Creative Industries to Survive COVID-19 Global Pandemic

7 Pages Posted: 4 May 2020

Date Written: May 2, 2020

Abstract

In the beginning of 2020, an unidentified coronavirus that later on named as COVID-19 emerged and spread globally, causing chaos all over the world. Considering that the virus can easily spread through droplets when the infected person coughing or sneezing, the government is forcing everyone to do self-quarantine and work from home in order to lessen the number of infected people. Most of the institutions, industries, and companies are strongly affected by this pandemic and the creative industry is one of them. In Indonesia, the creative industries are projected to give significant contribution to Indonesia’s GDP. Seeing that, the creative industries need to survive the global pandemic, by understanding the concept of dynamic organization and digital innovation.

Keywords: COVID-19, creative industries, dynamic organization, digital innovation

Suggested Citation

Putrivi, Najla, How Digital Innovation and Dynamic Organization Concept Can Help Creative Industries to Survive COVID-19 Global Pandemic (May 2, 2020). Available at SSRN: https://ssrn.com/abstract=3590926 or http://dx.doi.org/10.2139/ssrn.3590926

Najla Putrivi (Contact Author)

Padjadjaran University ( email )

Jl. Dipatiukur 35
Bandung, West Java 40132
Indonesia

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