A Study on Building Brand Awareness in Social Media Industry

Aashirwad Kumar, Gowtham; Ravikumar, A

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A Study on Building Brand Awareness in Social Media Industry

International Journal of Electrical Engineering & Technology, 11(2), pp. 1-6, 2020

6 Pages Posted: 29 May 2020

See all articles by Gowtham Aashirwad Kumar

Gowtham Aashirwad Kumar

Research Scholar & Assistant Professor, Department of Management Studies, Bharath Institute of Higher Education and Research, Chennai, India

A Ravikumar

Associate Professor & Research Supervisor, Department of THM, Bharath Institute of Higher Education and Research (BIHER), India

Date Written: 2020

Abstract

The reason of this thesis is to review approximately logo awareness, advertising, social medias, and Glostars’ marketing strategies. The observe was also aimed to live the effective stage of Glostars’ marketing activities. The studies regions involved advertising and marketing strategy, digital marketing, and competitors’ analysis. The research includes both qualitative and quantitative studies methods. Data for the quantitative technique had been amassed by using handing a questionnaire for target respondents. Moreover, the info became gathered at some point of an interview with Glostars’ team is employed inside the qualitative technique. Based on the findings, the previous outcomes of this studies suggest during which directions the agency need to strengthen their advertising strategies. Besides, suggestions for further studies also are provided within the remaining chapter.

Keywords: Awareness, Glostars, Social Media

Suggested Citation: Suggested Citation

Aashirwad Kumar, Gowtham and Ravikumar, A, A Study on Building Brand Awareness in Social Media Industry (2020). International Journal of Electrical Engineering & Technology, 11(2), pp. 1-6, 2020, Available at SSRN: https://ssrn.com/abstract=3591041