Extending the Technology Acceptance Model: a Field Study of Broker Workstations

30 Pages Posted: 15 Oct 2008

See all articles by Henry C. Lucas

Henry C. Lucas

University of Maryland - Robert H. Smith School of Business

Valerie K. Spitler

affiliation not provided to SSRN

Date Written: November 1996

Abstract

This paper presents a field study of the Technology Acceptance Model. We extended thismodel to predict the acceptance of a multifinctional, broker workstation with a windowedinterface. Brokers and sales assistants in the private client group of a major investmentbank use this workstation as an integral part of their jobs. The extended model explains asignificant percentage of the variance in usage, but the variables that are most salient in themodel differ between brokers and sales assistants. There is evidence that low performingbrokers use the workstation more than higher performing brokers; the results also suggestthat more training may be needed for sophisticated workstations for professionals than forclerical personnel learning to use transactions processing systems. We believe it isimportant to predict and understand the acceptance of technology like the workstation inthis study if firms are to obtain a return from investing in information technology.

Suggested Citation

Lucas, Henry C. and Spitler, Valerie K., Extending the Technology Acceptance Model: a Field Study of Broker Workstations (November 1996). NYU Working Paper No. 2451/14201, Available at SSRN: https://ssrn.com/abstract=1284818

Henry C. Lucas

University of Maryland - Robert H. Smith School of Business ( email )

College Park, MD 20742-1815
United States

Valerie K. Spitler

affiliation not provided to SSRN

No Address Available

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