Electronic Commerce: Emerging Patterns and Strategic Implications

22 Pages Posted: 15 Oct 2008

Date Written: November 1996

Abstract

Advances in information technologies enable firms to expand electroniccommerce - the exchange of valuable information, goods and services acrosselectronic media. This paper looks at how businesses are adopting and usingtechnologies like the Internet and World Wide Web for electronic commerce.I propose that electronic commerce will dramatically reduce transactions costsrequiring managers to re-develop their firm's strategy to focus on morefundamental sources of competitive advantage. I identify responses requiredto compete in a low transactions cost environment and provide illustrativeexamples of firms executing such a strategy.

Suggested Citation

Kambil, Ajit, Electronic Commerce: Emerging Patterns and Strategic Implications (November 1996). NYU Working Paper No. 2451/14207, Available at SSRN: https://ssrn.com/abstract=1284824

Ajit Kambil (Contact Author)

Deloitte Services LP ( email )

200 Berkeley Street
Boston, MA 02116
United States

HOME PAGE: http://www.kambil.com

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