THE NIGERIAN DIASPORA SOCIAL MEDIA CONTENT CREATORS AS JAPA AMBASSADORS

Abstract

Japa has become one of the most used words in the Nigerian migration lexicon. Generally substituting migration in the context of international migration in Nigeria, the word simply describes the robust disposition of youths to international migration in Nigeria. Social media content creation has become a viable means of achieving both information campaigns and economic livelihood. The Nigerian diaspora latching on the socioeconomic gains of the social media are using the platform to bridge the information gap in migration and educating younger Nigerians on country specific migration policies and practices. This research analyzed the contributions of Nigerian diaspora migration themed social media content creators to international migration promotion and education in Nigeria. Using Noxacomedy, an American based Nigerian as a case study, this study argued that Nigeria diaspora migration themed content creators are Japa ambassadors who through their contents impact on younger Nigerians seeking information on safe, orderly and regular migration. The study hinged on the digital diaspora framework to analyze selected contents of Noxacomedy in light of his efforts to provide migration education to intending Nigerian migrants.

Keywords: Diaspora, Social Media, Content Creators, Japa, Ambassadors