The Web Economy, Two-Sided Markets and Competition Policy
9 Pages Posted: 5 Apr 2010
Date Written: April 4, 2010
Abstract
The web economy has grown rapidly in the last decade. Online businesses have several key features that are important for understanding the pro-competitive and anti-competitive strategies they may engage in. The two-sided markets literature helps elucidate many of these strategies. It also provides guidance for the antitrust analysis of market definition and exclusionary practices for web-based businesses.
Keywords: web economy, two-sided markets, antitrust, competition policy, social networking, online advertising
Suggested Citation: Suggested Citation
Do you have negative results from your research you’d like to share?
Recommended Papers
-
Advertising Bans and the Substitutability of Online and Offline Advertising
By Avi Goldfarb and Catherine E. Tucker
-
Privacy Regulation and Online Advertising
By Avi Goldfarb and Catherine E. Tucker
-
Targeting in Advertising Markets: Implications for Offline vs. Online Media
By Dirk Bergemann and Alessandro Bonatti
-
Targeting in Advertising Markets: Implications for Offline vs. Online Media
By Dirk Bergemann and Alessandro Bonatti
-
The Impact of Targeting Technology on Advertising Markets and Media Competition
By Susan Athey and Joshua S. Gans
-
Social Networks, Personalized Advertising, and Privacy Controls
-
Targeting in Advertising Markets: Implications for Offline vs. Online Media
By Dirk Bergemann and Alessandro Bonatti
-
When does Retargeting Work? Information Specificity in Online Advertising
-
Substitution between Offline and Online Advertising Markets
By Avi Goldfarb and Catherine E. Tucker