The Emerging World Champions
6 Pages Posted: 15 Dec 2010
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The Emerging World Champions
Number of pages: 6
Posted: 15 Dec 2010
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Date Written: December 13, 2010
Abstract
• Emerging sovereign wealth funds and multinationals are also investing in the sports world and in football in particular.
• In this respect, Spanish football clubs could become key entry points to make way for these new investors.
• Both Real Madrid and Barça are international brands with pulling power and unique business models; both could become key catalysts.
Keywords: emerging markets, football, sports, investment
JEL Classification: F23, L83
Suggested Citation: Suggested Citation
Santiso, Javier, The Emerging World Champions (December 13, 2010). Available at SSRN: https://ssrn.com/abstract=1724610 or http://dx.doi.org/10.2139/ssrn.1724610
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