Business Potential at Lowest Economic Strata

Entrepreneurial Tutors, Forthcoming

5 Pages Posted: 9 Feb 2011

See all articles by Zameer Ahmad

Zameer Ahmad

Virtual University of Pakistan

Date Written: May 13, 2010

Abstract

In the era of accelerating instability and change, corporate leaders and policy makers have to new ways of thinking to uphold performance and growth. The focus of this article is on poor segment of the world as the name suggests. The article divides the whole world population into three segments of a pyramid. Upper and middle tier of pyramid contain 100-million & 2000-million population with purchasing power parity of above $20,000 and middle between $2000-20,000 respectively. While the bottom tier represents the purchasing power parity less than $2000 but it covers the large share of population with showing the greater opportunities for business growth and quick spread of market for businesses.

Keywords: business, market, marketing, profit, profit potential, growth, business growth, access, remote, remote markets,village,potential,economics, economy, telenor, digicel, bangladesh, pakistan, poor, poor people, lower, lowest, poor economy

JEL Classification: A10, A23, B22, D60, E20, E21, E60, F20, F43, M10, M13, M31, Q40, P50, R10, R20

Suggested Citation

Ahmad, Zameer, Business Potential at Lowest Economic Strata (May 13, 2010). Entrepreneurial Tutors, Forthcoming, Available at SSRN: https://ssrn.com/abstract=1758279

Zameer Ahmad (Contact Author)

Virtual University of Pakistan ( email )

M.A. Jinnah Campus
Defence Road, off Raiwind Road
Lahore, Punjab 54000
Pakistan

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