Investors’ Perception of the Factors Influencing the Stock Selection Decision

15 Pages Posted: 29 Mar 2011

See all articles by Ebenezer Bennet

Ebenezer Bennet

All Nations University College; Bharathidasan University

Murugesan Selvam

Department of Commerce and Financial Studies, Bharathidasan University

Date Written: March 24, 2011

Abstract

The globalization of financial markets has been increasing the size of the community of retail investors’ over the past two decades by providing a wide variety of market and investment options. Hence, it makes their investment decisions process more complex. The market conditions can be influenced by both fundamental factors of the company and external factors such as social, political, economic, regulatory, technological, environmental and legal (SPERTEL) that have an influence on the values of equity shares. The main objective of the study is to analyze the investors’ perception of Social, Political, Economical, Regulatory, Technological, Environmental and Legal (SPERTEL) risks on the value of equity shares in the market. It is to be noted that except for the social factors between married and unmarried investors, political, regulatory and legal factors for age and occupation, all other factors seemed to be insignificant.

Keywords: Investor, Globalization, Perception, Investment, SPERTEL

Suggested Citation

Bennet, Ebenezer and Selvam, Murugesan, Investors’ Perception of the Factors Influencing the Stock Selection Decision (March 24, 2011). Available at SSRN: https://ssrn.com/abstract=1793822 or http://dx.doi.org/10.2139/ssrn.1793822

Ebenezer Bennet (Contact Author)

All Nations University College ( email )

Box KF 1908
KOFORIDUA
EASTER REGION
Ghana

Bharathidasan University ( email )

Tiruchirappalli, Tamil Nadu 620024
India

Murugesan Selvam

Department of Commerce and Financial Studies, Bharathidasan University ( email )

Tiruchirappalli
Tamil Nadu
India

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