Service Science, S-D Logic and Network Theory: Integrating the Perspectives for a New Research Agenda

Gummesson, E., Mele, C., Polese, F. (2009), “Service Science, S-D logic and network theory: Integrating the perspectives for a new research agenda”, in Gummesson, E., Mele, C., Polese, F. (a cura di), Service Science, S-D logic and network theory, Giannini Editore, Napoli, pp.1-6, ISBN13: 978-88-743

10 Pages Posted: 29 May 2014

See all articles by Evert Gummesson

Evert Gummesson

Stockholm University - School of Business

Cristina Mele

University of Naples

Francesco Polese

University of Salerno Medicine Campus - Department of Medicine and Surgery

Date Written: 2009

Abstract

The idea of the Naples Forum started after a discussion about marketing theory, whose discipline needed new approaches, new grand theories, renewed paradigms. Intriguing issues such as complexity, system thinking, human behavior, competitiveness and service systems were addressed, but we were not able to see clearly what was missing.

The discipline has reached a turning point calling for more systemic and integrative theory. Service-Dominant (S-D) logic and Service Science contributed a synthesis of much that had been developed during the past decades in Northen Europe, UK, France and the US; still there was something missing. And then, far from solving the problem, long discussion had to address these topics jointly. They needed support from theory that addresses complexity. Network theory and more specifically Many-to-Many Marketing and the Viable System Approach do just that.

The themes of the 2009 Naples Forum on Service-currently catching the imagination of scholars and practitioners worldwide- represent efforts in that direction.

Keywords: Service Science, Service-Dominant logic, Network Theory

Suggested Citation

Gummesson, Evert and Mele, Cristina and Polese, Francesco, Service Science, S-D Logic and Network Theory: Integrating the Perspectives for a New Research Agenda (2009). Gummesson, E., Mele, C., Polese, F. (2009), “Service Science, S-D logic and network theory: Integrating the perspectives for a new research agenda”, in Gummesson, E., Mele, C., Polese, F. (a cura di), Service Science, S-D logic and network theory, Giannini Editore, Napoli, pp.1-6, ISBN13: 978-88-743, Available at SSRN: https://ssrn.com/abstract=2003157

Evert Gummesson

Stockholm University - School of Business ( email )

Roslagsvägen 1010
Stockholm, SE-106 91
Sweden

Cristina Mele

University of Naples ( email )

Via Cinthia Monte Sant'Angelo
Via Cinthia Monte S. Angelo
napoli, 80126
Italy

Francesco Polese (Contact Author)

University of Salerno Medicine Campus - Department of Medicine and Surgery ( email )

Via Salvador Allende
Baronissi, SA 84081
Italy

HOME PAGE: http://areadocenti.eco.unicas.it/polese/