Modernisation of the Public Procurement Market. Towards a Strategy of Public Marketing specific on the Single Market

Abstract

The public procurement of goods, services and works consume annually up to 18% of the EU Member States’ GDP. The ongoing diversity of public procurement as well as the more focused compatibility of the procedures on public procurement are shaping and substantiating the public procurement market as component of the European Single Market. Recently the European Union has aimed the modernization of the procedures of public procurement. In this context, the paper aims to re-substantiate and to describe the public procurement market, determining also the framework of a possible marketing strategy in view to promote green, sustainable and innovative public procurement according to the European Union objectives.

Keywords: public procurement, public marketing, green, sustainable, innovative procurement

JEL Classification: D71, F15