Branding Indigenous Peoples' Traditional Knowledge

Frankel, Susy

Branding Indigenous Peoples' Traditional Knowledge

THE LAW OF REPUTATION AND BRANDS IN THE ASIA PACIFIC, Andrew T. Kenyon, Megan Richardson, Wee Loon Ng- Loy, eds., Cambridge University Press, 2012

Victoria University of Wellington Legal Research Paper No. 39/2012

13 Pages Posted: 7 Sep 2012 Last revised: 23 Mar 2015

See all articles by Susy Frankel

Susy Frankel

Victoria University of Wellington

Date Written: January 1, 2012

Abstract

This chapter discusses the limited ways in which branding strategies involving trade marks and geographical indications can be used to protect traditional knowledge. The chapter concludes that these intellectual property mechanisms cannot, on their own, achieve the goals of indigenous peoples in protectiong traditional knowledge and in utilising that knowledge for development.

Keywords: traditional knowledge, trade marks, indigenous peoples, WIPO definitions

Suggested Citation: Suggested Citation

Frankel, Susy R., Branding Indigenous Peoples' Traditional Knowledge (January 1, 2012). THE LAW OF REPUTATION AND BRANDS IN THE ASIA PACIFIC, Andrew T. Kenyon, Megan Richardson, Wee Loon Ng- Loy, eds., Cambridge University Press, 2012, Victoria University of Wellington Legal Research Paper No. 39/2012, Available at SSRN: https://ssrn.com/abstract=2142276