Path Finder Strategy Radar
Journal of Entrepreneurship, Business and Economics, 2013, 1(1/2): 17–34
18 Pages Posted: 6 Oct 2012 Last revised: 15 Jul 2017
Date Written: October 5, 2013
Abstract
The objective of this research is to define and craft a “Path Finder Strategy” adopted by different firms, upon entrance into different markets with differentiated products, and rightly after, negotiate! This paper covers an in-depth knowledge relating to devising a strategic ‘radar zone’ and assessing whether a business is product driven, market driven or customer driven.
Innovation is critical for securing firm’s future. Towards making it competitive, ensuring coexistence, appropriate time and energy ought to be devoted. The tenacity of their purpose and the capability to mitigate risk in a wide business spectrum is significant. How do firms’ determine the timeline during which the ‘core of business’ needs a fundamental but peculiar refurbishing? How do firms determine the nature and kind of the new ‘core’?
Hidden potentials shall emerge as the centrepiece for the new strategy, determining the level to which the firm is successful in finding its next core area of business.
The imperative of the research work is to attempt in exploring how different firms orient different strategies, while crafting a Path Finder Strategy. It shall also address the issue of differentiating the firm from being successful as compared to a not so successful firm.
Keywords: path finder strategy, strategy radar, innovation, competitive advantage, dynamic capability
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