Book Review: 'ROI for Technology Projects: Measuring and Delivering Value' by D. Brian Roulstone and Jack J. Phillips

12 Pages Posted: 22 May 2012 Last revised: 22 Oct 2012

See all articles by Alexei Botchkarev

Alexei Botchkarev

Financial University

Peter Andru

Ministry of Health and Long-Term Care

Date Written: April 27, 2011

Abstract

This article is an analytical review of the book “ROI for Technology Projects: Measuring and Delivering Value” by D. Brian Roulstone and Jack J. Phillips. The authors of the book effectively demystify a popular perception of the return on investment (ROI) metric as an ad hoc calculation based on a simple formula. They promote ROI assessment as a set of procedures that process data to provide an effective evaluation of a project. The book collects and arranges a large volume of material on ROI, and presents it with consistency, in plain English, and at a level which will be appreciated by an information technology (IT) professional. This review highlights several points to be kept in mind by readers of Roulstone and Phillips’ book to encourage unimpassioned expectations of the ROI metric and its implementation for information technology initiatives.

Keywords: return on investment, ROI, ROI Methodology, technology, IT, evaluation, book review, performance measurement, business value

JEL Classification: C13, C8, M11

Suggested Citation

Botchkarev, Alexei and Andru, Peter, Book Review: 'ROI for Technology Projects: Measuring and Delivering Value' by D. Brian Roulstone and Jack J. Phillips (April 27, 2011). Available at SSRN: https://ssrn.com/abstract=2064247 or http://dx.doi.org/10.2139/ssrn.2064247

Alexei Botchkarev (Contact Author)

Financial University ( email )

49 Leningradsky Prospekt
Moscow, 125993
Russia

Peter Andru

Ministry of Health and Long-Term Care ( email )

1075 Bay
13th floor
Toronto, ON M5S 2B1
Canada

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