Download This PaperHumanistic Marketing: Introduction
Fordham University Schools of Business Research Paper
Humanistic Management Network, Research Paper Series No. 14/05
13 Pages Posted: 3 May 2013
Date Written: May 2, 2013
Abstract
This is the introductory section of our forthcoming book on Humanistic Marketing, part of the Palgrave Macmillan Series on Humanistic Management.
Keywords: humanistic business, marketing, sustainable marketing
JEL Classification: M31
Suggested Citation: Suggested Citation
Pirson, Michael and Varey, Richard, Humanistic Marketing: Introduction (May 2, 2013). Fordham University Schools of Business Research Paper, Humanistic Management Network, Research Paper Series No. 14/05, Available at SSRN: https://ssrn.com/abstract=2259891 or http://dx.doi.org/10.2139/ssrn.2259891
Michael Pirson
Fordham University - Gabelli School of Business ( email )
140 West 62nd Street
New York, NY 10018
United States
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