Humanistic Marketing: Introduction
Fordham University Schools of Business Research Paper
Humanistic Management Network, Research Paper Series No. 14/05
13 Pages Posted: 3 May 2013
Date Written: May 2, 2013
Abstract
This is the introductory section of our forthcoming book on Humanistic Marketing, part of the Palgrave Macmillan Series on Humanistic Management.
Keywords: humanistic business, marketing, sustainable marketing
JEL Classification: M31
Suggested Citation: Suggested Citation
Pirson, Michael and Varey, Richard, Humanistic Marketing: Introduction (May 2, 2013). Fordham University Schools of Business Research Paper, Humanistic Management Network, Research Paper Series No. 14/05, Available at SSRN: https://ssrn.com/abstract=2259891 or http://dx.doi.org/10.2139/ssrn.2259891
Do you have negative results from your research you’d like to share?
Feedback
Feedback to SSRN
If you need immediate assistance, call 877-SSRNHelp (877 777 6435) in the United States, or +1 212 448 2500 outside of the United States, 8:30AM to 6:00PM U.S. Eastern, Monday - Friday.