Rankings in the Eyes of the Beholder: A Vox Populi Approach to Academic Journal Ranking
Asian Journal of Business Research, Volume 1, Number 1, 2011
17 Pages Posted: 29 Oct 2013
Date Written: October 25, 2013
Abstract
The ranking of academic journals is a contentious issue in the current higher education environment. Across the world, peers judge academics for tenure and promotion on the basis of the quality or prestige of the journals in which they publish. This research proposes a new metric (i.e., the MAG score) to assess journal impact and ranking in the field of marketing using the vox populi approach. The findings show that the vox populi approach provides a more comprehensive measure of journal impact than other impact factor metrics from the perspective of academics.
Keywords: Journal rankings, Perceptions, Impact factor, Marketing journals, Vox populi
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