Rankings in the Eyes of the Beholder: A Vox Populi Approach to Academic Journal Ranking

Asian Journal of Business Research, Volume 1, Number 1, 2011

17 Pages Posted: 29 Oct 2013

See all articles by Kim Fam

Kim Fam

MAG Scholar

Paurav Shukla

affiliation not provided to SSRN

Ashish Sinha

University of New South Wales (UNSW)

Chung-Leung Luk

City University of Hong Kong (CityU)

Mathew Parackal

University of Otago

Joe Chai

University of Otago

Date Written: October 25, 2013

Abstract

The ranking of academic journals is a contentious issue in the current higher education environment. Across the world, peers judge academics for tenure and promotion on the basis of the quality or prestige of the journals in which they publish. This research proposes a new metric (i.e., the MAG score) to assess journal impact and ranking in the field of marketing using the vox populi approach. The findings show that the vox populi approach provides a more comprehensive measure of journal impact than other impact factor metrics from the perspective of academics.

Keywords: Journal rankings, Perceptions, Impact factor, Marketing journals, Vox populi

Suggested Citation

Fam, Kim Shyan and Shukla, Paurav and Sinha, Ashish and Luk, Chung-Leung and Parackal, Mathew and Chai, Joe, Rankings in the Eyes of the Beholder: A Vox Populi Approach to Academic Journal Ranking (October 25, 2013). Asian Journal of Business Research, Volume 1, Number 1, 2011, Available at SSRN: https://ssrn.com/abstract=2345194

Kim Shyan Fam (Contact Author)

MAG Scholar ( email )

P O Box 5257
Lambton Quay
Wellington, 6145
New Zealand

HOME PAGE: http://www.magscholar.com

Paurav Shukla

affiliation not provided to SSRN

Ashish Sinha

University of New South Wales (UNSW) ( email )

Kensington
High St
Sydney, NSW 2052
Australia

Chung-Leung Luk

City University of Hong Kong (CityU) ( email )

83 Tat Chee Avenue
Kowloon
Hong Kong

Mathew Parackal

University of Otago ( email )

P.O. Box 56
Dunedin, Otago 9010
New Zealand

Joe Chai

University of Otago

P.O. Box 56
Dunedin, Otago 9010
New Zealand

Do you have negative results from your research you’d like to share?

Paper statistics

Downloads
43
Abstract Views
537
PlumX Metrics