Sony and the Japanese Culture

Abstract

Various types of strategies are adopted at different levels of an organization to give effect to the objectives. Sony Corporation has adopted unique strategies to carve out a space for itself in the electronic products market. It is a company with an exceptionally strong commitment to research and an amazing passion for innovation. It follows the business culture of Japan, thereby juxtaposing the traditional strategies with the modern concepts. Since its inception, when it was founded in 1946 by Akio Morita and Masaru Ibuka, the company’s persistent focus on better technology for the people has constituted the unique corporate philosophy which differentiates Sony Corporation from its competitors.

Keywords: Sony, Japanese culture, strategy

JEL Classification: M31, L10, M14