Economics of Trust in the Information Economy: Issues of Identity, Privacy and Security

Abstract

This paper discusses some of the major issues surrounding trust in e-commerce, by first defining the concept of trust before identifying and examining some trust-enhancing strategies, products and services and their impacts. The conclusion uses this review to highlight key future research priorities aimed at gaining theoretical and practical insights into how the needs of consumers, citizens, business, government and other stakeholders can be taken into account in a balanced way when developing a strategy for building trust in electronic markets.

Keywords: trust, e-commerce, commerce, internet, electronic markets