A Study on Junk Food Consumption Behavior Among College Students

Abstract

The study of junk food consumption behaviour among college students is aimed to have an in depth analysis of food consumption trends and attitudes among college students. The research takes up an exploratory approach and used primary data from sample survey conducted on a quota sample to arrive to conclusions. The factors to be investigated in the study were identified from secondary literature. Survey was conducted among a sample of students through a documented self-administered questionnaire. Chi-square and Z-test were carried out to analyse the survey data. The findings of the research lead to the conclusions that the tendency of replacing regular meals with junk food was more with female students. Further , Post Graduate students were more concerned about the health impacts of junk food compared to Under Graduate students. The research also indicates that factors like accessibility, taste, price and ambiance are having an influence in driving people towards food outlets and these factors vary with gender and level of education.