The Cross of Invention: A Tool for Finding Zones of Creative Potential
11 Pages Posted: 22 Jan 2020
Date Written: October 15, 2014
Abstract
Creative thinking emerges from an interplay between affirming and negating constraints. This paper presents a visual tool that may be used to explore the possibility space and generate new ideas that exploit the power of this interplay, and explains how to construct it. It is illustrated by actual situations: Einstein's theory of relativity, Zipcar's strategy, the Mann Gulch disaster and a case in which the author consulted.
Keywords: Constraints, creativity
Suggested Citation: Suggested Citation
Wentzel, Arnold, The Cross of Invention: A Tool for Finding Zones of Creative Potential (October 15, 2014). Available at SSRN: https://ssrn.com/abstract=2518490 or http://dx.doi.org/10.2139/ssrn.2518490
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