Exploring Usage Pattern of Internet Banking Service Provided by Banks in Indore District of Madhya Pradesh

Abstract

Banks have found themselves at the forefront of technology for the last two decades. Banking through Internet has emerged as a strategic way to achieve higher efficiency and control. With the increasing use of internet services in India, Banks recognized the requirement of Internet banking services to enhance the Banking transaction and increase the number of baking user. The present research explores the usage pattern of Internet banking services provided by banks in Indore District of Madhya Pradesh. By having details regarding duration of usage and frequency of transactions by Internet banking users, banks can understand customer’s need better and improve themselves in various aspects. Using information drawn from the survey of 1006 Internet banking users of various banks of Indore, during the month of March, 2013 to June, 2013. The results found by this research concluded that Majority of internet banking users of Indore district of Madhya Pradesh using Internet banking services maximum up to 5 times in a month and majority of the users are new users means using internet banking services for less then 3 months.

Keywords: Internet Banking, Service Quality, Frequency of Transactions

JEL Classification: G20, G21