Coaching: An Effective Practice for Business Competitiveness

Competitiveness Review, Vol. 22(5):423-433, 2012, DOI: 10.1108/10595421211266302

21 Pages Posted: 13 Mar 2015

Abstract

This paper offers an analysis of the effectiveness of one of the more widespread techniques for personnel development and training: coaching. This technique in the business context entails boosting of a manager’s capabilities so as to improve business results through a combination of experience, knowledge, support and the motivation provided by advisors who specialise in business management.

Keywords: Coaching, personnel training, competitiveness, implementation of improvement measures, managers’ satisfaction, Wilcoxon-Mann-Whitney test

Suggested Citation

Vidal Salazar, María Dolores and Ferrón-Vílchez, Vera and Pozo, Eulogio, Coaching: An Effective Practice for Business Competitiveness. Competitiveness Review, Vol. 22(5):423-433, 2012, DOI: 10.1108/10595421211266302, Available at SSRN: https://ssrn.com/abstract=2577150

María Dolores Vidal Salazar

University of Granada ( email )

C/Rector López Argueta S/N
Granada, Granada 18071
Spain

Vera Ferrón-Vílchez (Contact Author)

University of Granada ( email )

Departamento Organización de Empresas II
Facultad CC. EE. y Empresariales. Campus Cartuja
Granada, Granada 18071
Spain
0034 958 249 596 (Phone)
0034 958 246 222 (Fax)

HOME PAGE: http://veraferron.wordpress.com

Eulogio Pozo

University of Granada ( email )

C/Rector López Argueta S/N
Granada, Granada 18071
Spain

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