Assessment of Students’ Media Competence: Test Results Analysis

Abstract

Ascertaining levels of media competence (development in the field of media culture) of students is based on the classification of indicators developed by the author. In accordance with this classification, audience is invited to a basic blocks of questions and tasks. The targets are: to detect the levels of motivational indicators of audience’s media competence (genre, thematic, psychological, therapeutic, emotional, cognitive, moral, intellectual, creative and aesthetic reasons which the audience contact with media texts); to identify the level of the user/contact rate (frequency of contacts with various kinds of media, user skills in relation to the media); to identify the level of cognitive/information index (knowledge of terminology, history and theory of media culture) of university students’ media competence.

Keywords: assessment, media competence, test, media competence levels, university students, media education, media literacy, media culture, testing, analysis, university.