A Multivariate Model of Integrated Branch Performance and Potential Focusing on Personal Banking

327 Pages Posted: 9 Jul 2015

See all articles by Necmi K. Avkiran

Necmi K. Avkiran

University of Queensland - Business School; Financial Research Network (FIRN)

Date Written: July 3, 1995

Abstract

Existing methodologies of bank branch performance analysis are dominated by accounting and financial measures that inherently generate information of a retrospective nature. The outcomes are a possible misleading assessment of branch's economic viability and misguided planning decisions in reconfiguring a branch.

Suggested Citation

Avkiran, Necmi K., A Multivariate Model of Integrated Branch Performance and Potential Focusing on Personal Banking (July 3, 1995). Available at SSRN: https://ssrn.com/abstract=2627575 or http://dx.doi.org/10.2139/ssrn.2627575

Necmi K. Avkiran (Contact Author)

University of Queensland - Business School ( email )

Brisbane, Queensland 4072
Australia

Financial Research Network (FIRN) ( email )

C/- University of Queensland Business School
St Lucia, 4071 Brisbane
Queensland
Australia

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