Analysis of Factors Influencing Online Service Buyers
Journal of Applied Services Marketing Perspectives Vol 3, No. 3, July-September 2014
6 Pages Posted: 29 Aug 2015
Date Written: August 27, 2015
Abstract
This paper attempts to investigate the factors Influencing online service buyers as to buy service online. Similarly, with the help of mean and rank satisfaction level of online buyers also studied in Indian context. Reliability coefficient for the scale with satisfactory and further correspondence analysis is done to study the relation between agreement factors and satisfaction of online buyers. Instrument is executed on 802 samples of Satara District sate Maharashtra India to find out correspondence analysis of online service buyers Managerial implications and measures tor improvement are discussed.
Keywords: Internet, Online Sbopping, Correspondence Analysis
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