Analysis of Factors Influencing Online Service Buyers

Journal of Applied Services Marketing Perspectives Vol 3, No. 3, July-September 2014

6 Pages Posted: 29 Aug 2015

See all articles by Sarika Pawar

Sarika Pawar

Karmaveer Bhaurao Patil Institute of Management Studies and Research

Dinkar More

Arts & Commerce College, Ashta

Sarang Shankar Bhola

Karmaveer Bhaurao Patil Institute of Management Studies & Research

Date Written: August 27, 2015

Abstract

This paper attempts to investigate the factors Influencing online service buyers as to buy service online. Similarly, with the help of mean and rank satisfaction level of online buyers also studied in Indian context. Reliability coefficient for the scale with satisfactory and further correspondence analysis is done to study the relation between agreement factors and satisfaction of online buyers. Instrument is executed on 802 samples of Satara District sate Maharashtra India to find out correspondence analysis of online service buyers Managerial implications and measures tor improvement are discussed.

Keywords: Internet, Online Sbopping, Correspondence Analysis

Suggested Citation

Pawar, Sarika and More, Dinkar and Bhola, Sarang Shankar, Analysis of Factors Influencing Online Service Buyers (August 27, 2015). Journal of Applied Services Marketing Perspectives Vol 3, No. 3, July-September 2014, Available at SSRN: https://ssrn.com/abstract=2652317

Sarika Pawar

Karmaveer Bhaurao Patil Institute of Management Studies and Research

Satara
India

Dinkar More

Arts & Commerce College, Ashta ( email )

Tal. Walwa
Dist. Sangli, Maharashtra 416 301
India

Sarang Shankar Bhola (Contact Author)

Karmaveer Bhaurao Patil Institute of Management Studies & Research ( email )

Survey No.467/2, Varye
Tal. Satara
Satara, 415001
India
+919822124414 (Phone)

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